ABOUT US
1974
We are riders—that fact has guided our every decision since 1974. When quality tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we started the Specialized Foundation to help them through cycling.
Specialized. Made for riders, by riders.
SOIL SEARCHING
Specialized host a series of sponsored Soil Searching Dig Days around the world. They’re a chance to get your hands dirty, build awesome trails, ride bikes, eat warm food, drink cold beer, and meet great people. We recently joined forces with friends and riders within the industry and head out to trails around the country where Specialized has had a huge impact in the trail network which is enjoyed by many riders, runners and hikers.
SONGO.INFO
Support local, over the years Specialized had and continues to have, direct involvement with Songo.info. Songo.info has humble beginnings: from a dream of providing a safe space for children to play on bikes, it has evolved into a Sports and Academic support programme focused on creating a long-term impact for the children in Kayamandi, Stellenbosch. Our key objective is that every child that comes through the songo.info program goes on to be a confident, well-rounded individual who is gainfully employed and a contributing member of the community. We currently have 50 children from ages 6 to 24 years within the songo.info family.